0VAL
Where Rugby Inspires
The World's First Rugby Cultural Destination
Architect Partner
Real Estate Partner
0VAL
Project
A Cultural Destination Inspired by Rugby
0VAL is the world's first cultural destination inspired by rugby — a unique, large-scale hybrid venue where sport, culture, business, and social impact converge under one roof.
Built on four core pillars
Entertainment
Immersive and interactive experiences redefining how fans engage with rugby
Business
A premium club and conference ecosystem for networking, content, and deal-making
Hospitality
A curated mix of dining, retail, and lifestyle inspired by global rugby cultures
Social Impact
Programs leveraging rugby's values to drive inclusion, education, and community engagement
Project — Activation
Three Transversal Dynamics
These pillars are activated through three dynamics that extend the experience beyond the venue.
Events
A year-round calendar blending major rugby moments with cultural and corporate programming
Art & Creation
Evolving "living galleries" showcasing contemporary interpretations of rugby culture
Connect
A digital platform extending the experience beyond the venue — before, during, and after each visit
0VAL is not just a venue — it is a platform, a community, and a new category of destination where rugby becomes a catalyst for experiences, relationships, and impact.
0VAL
The World's First Rugby Cultural Destination
02 — Chapter
Vision
A pioneering cultural hub powered by the spirit of rugby
The Company
Serious Dreamer
Serious Dreamer is a visionary holding company dedicated to crafting transformative cultural and experiential projects that leave a lasting mark on global communities.
As one of its flagship ventures, 0VAL embodies this mission by merging sport, culture, and business into dynamic multi-city hubs.
Serious Dreamer is privately owned by Thomas Serrano, ensuring a deep personal commitment to 0VAL and future ventures.
Thomas Serrano
Founder & CEO
Vision
A Pioneering Cultural Hub
0VAL stands as a pioneering cultural hub powered by the spirit of one sport: rugby.
Entertainment
Rugby Odyssey Dome & Legends Challenge Arena
Hospitality
Restaurants, bars, boutique & coffee culture
Business
Membership Club + Conference Center
Social Impact
Inclusion programs & youth outreach
Core Values
Courage
Respect
Passion
Community & Camaraderie
Target Presence — 4 Continents
03 — Chapter
Market
Why rugby, why Paris, why now
Investment Thesis
A Hybrid Cultural Real Estate Asset
0VAL sits at the intersection of sport, tourism, and premium business engagement — a ~10,000 m² mixed-use destination designed for 365-day activation and diversified revenue resilience.
The Opportunity
Why 0VAL
Unique hybrid asset
Combining stabilised lease income (F&B, retail, offices), recurring memberships, contracted sponsorship revenue, and ticketed entertainment.
Paris — the world's most visited city
Located within a major cultural district generating strong year-round footfall.
Category-defining concept
The world's first destination where rugby inspires culture, business, entertainment, and social impact.
Multiple revenue streams
Experiential upside creating both predictable income and strong brand-driven growth potential.
Market Opportunity
Rugby's Momentum Is at an All-Time High
Globally
+30%
RWC viewership since 2015
In France
€130M
Top 14 media rights (nearly 2x)
+50%
Club revenue growth since 2017
Traditionally tied to an upper-class fan base, rugby presents a strong premium market opportunity.
Market Opportunity
A Clear Venue Gap in Paris
No flagship hybrid hub combines sport, culture, business, and lifestyle in one ecosystem — operating year-round in the world's most visited city.
Sports Tourism Growth
Experiential Consumption
Retail as Culture
Corporate Hospitality
Hybrid Phygital Venues
01
No permanent sport-culture hub
Limited spaces dedicated to sport-driven cultural identity in Paris
02
Untapped intl. audience
Growing global rugby audience with no flagship destination
03
365-day opportunity
Year-round activation model vs. seasonal match-day venues
04 — Chapter
Location
Île Seguin — Paris's emerging cultural island
Location
Île Seguin — Paris's Emerging Cultural Island
Part of the SIERRA mixed-use campus (~100,000 m²), Île Seguin is fast becoming Paris's premier cultural and lifestyle destination — anchored by La Seine Musicale and a new hospitality pole.
La Seine Musicale
Art Museum & Hotel
SIERRA Office Campus
Low-Carbon (BBCA)
Main Pedestrian Boulevard
Why This Location
Natural footfall from cultural audiences, hotel guests, and the SIERRA office community — fused into daily vibrancy by 0VAL's position on the main boulevard.
The Building
0VAL — Center Stage
0VAL exclusively occupies the B2 building (~10,000 m²), positioned at the heart of the SIERRA campus on the main pedestrian boulevard.
4,000
m²
Business
Club + Conference Center
2,500
m²
Entertainment
Immersive + Leisure
3,500
m²
Hospitality & Retail
F&B + Store + Fan Zone
05 — Chapter
Program
Four pillars under one roof
Audience
Who Visits 0VAL
500K+
Visitors per year (forecast)
Abroad — 30%
80%
Rugby Nations of the Anglosphere
Program
Content Structure & Programming
Four Major Pillars
Entertainment
Rugby Odyssey Dome · Challenge Legends Arena
Business
Membership Club with gym · Conference Center
Hospitality
2 Restaurants · Coffee · Juice · Wine · Beer · Boutique
Social Impact
Local association residencies · Inclusion & diversity
Three Cross-Functional Links
Programming
Year-round calendar of rugby competitions and cultural events
Art & Creation
Living galleries and contemporary rugby-inspired installations
0VAL Connect
Digital platform extending engagement and year-round monetization
Program — Entertainment
Entertainment Pillar
Rugby Odyssey Dome
- 360° half-sphere immersive experience
- Journey through global rugby cultures
- Stadium, scrum, locker room lived from the inside
- Powered by next-generation audiovisual technology
€5.3M
Annual Revenue (Year 3)
Legends Challenge Arena
- 15 measurable rugby skill stations
- Scoring through dedicated app · Live rankings
- Personalized player profile (1 to 15)
- Designed for all levels
€3.2M
Annual Revenue (Year 3)
The Dome
Indoor Park
Program — Business
Premium Membership Club
1,333 m² — networking, wellness & dining. Benchmarked against Soho House, Saint James, WeAre Paris.
- Tiered private membership ecosystem
- Exclusive rugby content and premium networking
- Premium coworking + private restaurant with terrace
- High-performance gym
- Coaching with elite rugby performance experts
Programming Focus
- Weekly sports & cultural gatherings
- Rugby values translated into leadership
- Executive, athlete, entrepreneur & innovator network
- Partnership and opportunity generation
Program — Business
Conference Center
2,667 m² modular space with 300-seat amphitheater. Benchmarked against Chateauform George V.
- Iconic 300-seat amphitheater
- Modular breakout rooms for workshops
- Fully integrated immersive AV capabilities
- Turnkey premium corporate packages
- Rugby legends access and exclusive content
€6.6M
Revenue at Maturity
Business Centre
Superstudio
Program — Hospitality
Hospitality Ecosystem
Rugby Icon Bistro
Signature restaurant — celebrity chef collaborations
International Chef Pop-Up
Rotating residencies — global rugby-nation cuisines
Merchandising Boutique
Premium rugby lifestyle & culture products
Global Rugby Wine Bar
Wines from rugby nations — tastings & pairings
The Third Half Pub
Post-match atmosphere — beers from rugby nations
Australasian Coffee House
Specialty coffee culture from NZ & Australia
Performance Juice Bar
Functional drinks — recovery, energy, wellness
Brasserie
Fan Zone
Program — Social Impact
Rugby as a Driver of Meaningful Change
Rugby, rooted in respect, solidarity, discipline, and inclusion, is a powerful driver of meaningful social impact.
Nonprofit Incubator
Hosting and accelerating rugby-aligned associations and social ventures
Youth Outreach
Programs introducing the next generation to rugby's values and community
Federation Partnerships
Collaboration with national and international rugby federations
Diversity Commitment
Inclusion programs across gender, background, and ability
06 — Chapter
Architecture
Designed by Bjarke Ingels Group
Architecture
Building Design — BIG Architects
Designed by Bjarke Ingels Group — an iconic, sustainable cultural landmark on Île Seguin.
Architecture — BIG Axonometrics
Level by Level
Partners
Two Major Partners
Architect Partner
BIG — Bjarke Ingels Group
- World-renowned architecture firm
- Architect of 0VAL
- Creator of an iconic and sustainable landmark
Bjarke Ingels on 0VAL · click to play
Real Estate Partner
Bouygues Immobilier
- Leading international real estate developer
- Expertise in large-scale complex projects
- Ensures execution excellence and financial strength
07 — Chapter
Business
The path to €30M revenue
Financial Projections
5-Year P&L Overview
| € in millions |
Year 1 |
Year 2 |
Year 3 |
Year 4 |
Year 5 |
Total |
| Business Pillar |
6.9 | 8.3 | 9.8 | 9.3 | 9.3 | 43.7 |
| Entertainment Pillar |
6.8 | 7.6 | 8.5 | 8.5 | 8.5 | 39.7 |
| Hospitality Pillar |
4.7 | 5.3 | 5.8 | 5.8 | 5.8 | 27.4 |
| Ancillaries |
5.9 | 6.2 | 6.4 | 6.4 | 6.4 | 31.3 |
| Total Revenue |
24.4 | 27.4 | 30.4 | 30.0 | 30.0 | 142.2 |
| Operating Expenses |
(18.5) | (21.1) | (23.8) | (23.4) | (23.4) | (110.3) |
| EBITDA |
4.6 | 4.9 | 5.3 | 5.3 | 5.3 | 25.4 |
| EBITDA Margin |
18.7% | 18.0% | 17.4% | 17.6% | 17.6% | 17.9% |
| Debt Service |
(4.7) | (4.7) | (4.7) | (4.7) | (4.7) | (23.5) |
| Free Cash Flow |
(0.1) | 0.2 | 0.6 | 0.6 | 0.6 | 1.9 |
Revenue Model
Diversified Revenue Architecture
Year 3 steady-state revenue of ~€30.4M across five complementary streams.
Revenue by Stream — Y3
Conference Center€6.6M
Hospitality€5.8M
Immersive Experience€5.3M
Business Club€3.2M
Leisure / Sports€3.2M
Sponsorship€3.0M
Fan Zone & Store€2.4M
Corporate Events€1.0M
Investment
Investment Recap
€2.4M
Pre-Seed (18 months)
€4.7M
Annual Debt Service
Pre-seed: Brand & design (€300K) · Architecture with BIG (€750K) · Team & operations (€961K) · Legal, advisory & contingency (€405K). Project financing: 20-year loan at 3%, fully covered by EBITDA from Year 1.
Why Invest in 0VAL
Hybrid real estate asset
Indexed lease income + recurring memberships
Multi-year contracted revenue
Sponsorship deals + long-term F&B leases
High-margin experiential upside
Entertainment at 20.8% EBITDA margin
Paris — #1 global tourism city
Unmatched footfall & international visibility
Roadmap
Project Timeline
2026
Pre-Seed
Brand, design, BIG architecture study, team build-out
2027
Seed / Series A
Fundraising, detailed design, partnership contracts, sponsorship framework
2028
Construction
Build-out within SIERRA campus begins
2029
Construction
Fit-out and experience production
2030
Construction
Final delivery, commissioning, pre-opening readiness
2031
Opening & Full Operations
Steady-state revenue, 500K+ annual visitors, international brand expansion
0VAL
Where Rugby Inspires
Confidential — For Partners & Investors Only
08 — Chapter
Gallery
0VAL in pictures
SIERRA — Île Seguin
SIERRA — Île Seguin
SIERRA — Île Seguin
SIERRA — Île Seguin
The Dome
Brasserie
Business Centre
Fan Zone
Superstudio
Indoor Park
Sierra B2
Architecture
